Performing brain surgery with a sledgehammer

Performing brain surgery with a sledgehammer

by | Jul 27, 2023 | Thoughts

Click here to see original article. Performing brain surgery with a sledgehammer Musk’s approach to the Twitter brand has been as delicate as performing brain surgery with a sledgehammer. 17 years of the brand drillings itself into the collective consciousness...
Well put Prof.

Well put Prof.

by | Jul 20, 2023 | Thoughts

Well put Prof. Ritson. “In marketing our almost instantaneous obsession with AI signals (once again) our love for the pornography of change and our fundamental ignorance that our discipline is founded on empathy for the other, for the consumer.”...
Beware of churn.

Beware of churn.

by | Jul 6, 2023 | Thoughts

Today, the idea of creating long-lasting work can often be eclipsed by the need to churn out visual ‘content’, especially in an industry always riddled by rising and ebbing trends. With the surge of mediums and platforms, easy share-ability and the warp-speed...
Football to the power of Big Brands.

Football to the power of Big Brands.

by | Jul 6, 2023 | Thoughts

Click here to see original article. Football to the power of Big Brands. 70’s & 80’s: Pele x Johna Cruyff x Franz Beckenbauer x New York Cosmos = some short-term interest 2007: David Beckham x LA Galaxy = really got people talking Today: Messi x Beckham x Inter...