by Mark Wills | Apr 29, 2025 | Thoughts
Excerpts from an excellent article by Elliot Vredenburg featured in Fast Company. In the age of AI, design is less about making and more about meaning. The craft of execution is no longer a differentiator. For surface-level visuals, speed and quantity now rule. But...
by Mark Wills | Jan 27, 2025 | Thoughts
The age of average A great article from Alex Murrell – The age of average. This broader perspective should provides a cautionary tale to brands. It should reminds brand owners they MUST still seek to differentiate – or at least find relative...
by Mark Wills | Oct 18, 2024 | Thoughts
Prada x Axiom Space x NASA This week in Milan, the fashion house Prada Group and Axiom Space have revealed how astronauts will be decked out on the lunar surface during the NASA – National Aeronautics and Space Administration Artemis 3 mission, in 2026. Now...
by Mark Wills | Oct 10, 2024 | Thoughts
Today is World Mental Health Day. And I’m reminded of the real power of campaigns and how great marketing can change lives. Please check in on those around you. hashtag#Marketing hashtag#BrandStrategy hashtag#PowerOfCreativity hashtag#WorldMentalHealthDay...
by Mark Wills | Oct 10, 2024 | Thoughts
The best marketers are conservative – with a small ‘c’. After reading Mark Ritson’s article “Consistency is the top-class marketers secret weapon”it reminded me of something I’d written a while ago. Except this time, my long-held belief in consistency and...
by Mark Wills | Oct 2, 2024 | Thoughts
Wash. Rinse. Repeat. I really want to like this new Levi’s ad more than I do. Firstly, Levi’s is one of the truly iconic brands that I’ve always admired. Over the years it has had some tough times. But Levi’s, in its selvedge denim weave, has always been...
