by Mark Wills | Dec 3, 2024 | Uncategorized
Keep on Truckin’. As the ‘Holidays are Coming’ – there’s a clue – System1 have used their creative effectiveness platform to determine this year’s stand out advertising performers and the “Twelve Rules of Christmas.” As previously this year’s Christmas ad...
by Mark Wills | May 21, 2024 | Uncategorized
Click here to see original article. Don’t sugar coat it. Don’t make apologies. Don’t be shy. Just say it – “Winning is everything.” Nike is using the Paris Summer Olympics to reassert itself. CEO, John Donahoe says, the world will finally see the full scope of...
by Mark Wills | Apr 2, 2024 | Uncategorized
Click here to see the original article. Am I the only one getting a sense of déjà vu and thoughts of the 1997 British Airways – project “Utopia” – tail fine debacle? The work undertaken by Newell and Sorrell, was at the time described by CEO, Robert...
by Mark Wills | Nov 15, 2023 | Uncategorized
Brands must be bold, not bland. The extensive work of the ‘Godfathers of Effectiveness’ – Les Binet and Peter Field – has empirically proven that long-term marketing effectiveness comes from building brands with strategically driven creative, that’s...
by Mark Wills | Nov 7, 2023 | Uncategorized
Click here to see original article. “Christmas is the spirit of giving” and this idea keeps giving and giving and giving… I recently wrote a post – ‘If at ain’t broke, don’t fix it’ – (link below) talking about The Coca-Cola...
by Mark Wills | Nov 1, 2023 | Uncategorized
Click here to see original article. “It may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.” – Bill Bernbach. The Michelangelo of modern advertising said this over 60 years ago and its...
