A beautiful game tarnished by a toxic brand.

A beautiful game tarnished by a toxic brand.

by | Sep 28, 2023 | Uncategorized

Click here to see original article. A beautiful game tarnished by a toxic brand. Rebranding is always a mistake – right? Marketing wisdom suggests that it’s akin to committing hari-kari because you instantly lose all awareness, salience and familiarity. All...
Branding buffoonery

Branding buffoonery

by | Jun 29, 2023 | Uncategorized

Branding buffoonery. HBO becomes Max. And what branding buffoon thought this was good idea? In a fragmented and what seems to be ever-changing category, where dubious content proliferates and consumer confusion reigns, why forsake what’s probably the most...