by Mark Wills | Jun 30, 2023 | Thoughts
Click here to see original article. The death of long-form content has been greatly exaggerated. Many years ago I worked with a brilliant team to create a 2 minute 30 seconds TVC. This was the first commercial to fill an entire ad break on CBS’s 60 Minutes. Since...
by Mark Wills | Jun 29, 2023 | Uncategorized
Branding buffoonery. HBO becomes Max. And what branding buffoon thought this was good idea? In a fragmented and what seems to be ever-changing category, where dubious content proliferates and consumer confusion reigns, why forsake what’s probably the most...
by Mark Wills | Jun 15, 2023 | Thoughts
Highly creative. Lowly budget. Simple & effective. Click here to see original LinkedIn post.
by Mark Wills | Jun 1, 2023 | Thoughts
Click here to see original article. Good intentions. Bad design. “I can’t imagine any person with a background in graphic design made that thing without a committee of bland politicians sanding away its edges until they felt safe enough to unveil that to the public.”...
