by Mark Wills | Sep 6, 2023 | Thoughts
Click here to see original article. A world of his own. Many congratulations to the Sotheby’s team and Gareth Jones as “Queen Lyrics and Freddie Mercury’s Grand Piano Soar at Auction.” The singer’s lifelong friend Mary Austin – who was selling the...
by Mark Wills | Aug 31, 2023 | Thoughts
Protective powers of packaging. I’ve always thought packaging was an under utilized assets. Beyond just the functional ‘fit for purpose’ requirements, I believe creativity should be at the heart of good packaging design. And that means thinking outside the box, or in...
by Mark Wills | Aug 24, 2023 | Thoughts
The Big Blue Bag. Unmistakably cut through the clutter with the gargantuan power of distinctive brand assets. Bravo IKEA, a Mother of an announcement. Click here to see original LinkedIn post.
by Mark Wills | Aug 10, 2023 | Thoughts
Us vs. Them. Comparative advertising, or combative advertising, is a technique almost as old as advertising itself. A simple head-to-head, in which a particular brand, or service, specifically mentions a competitor by name for the express purpose of showing why the...
by Mark Wills | Aug 3, 2023 | Thoughts
Click here to see original article. Intangible brands Elon Musk and Barbie show just how intangible a brand can be. Barbie’s brand is now worth $701mn, up from $588mn last year, even if a surge in sales is not yet visible in Mattel’s earnings. But its irreverence...
