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Performing brain surgery with a sledgehammer
Musk’s approach to the Twitter brand has been as delicate as performing brain surgery with a sledgehammer. 17 years of the brand drillings itself into the collective consciousness just flushed away.
And he crowdsourced a new logo – what could go wrong?
“X has no correlation with Twitter and the verb that goes with it —tweeting. All I can say is this is yet another step in the ongoing self-mutilation of a brand and a company that is far less valuable today when Elon paid for it. And a lot of it is no one’s fault except for his own.”
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