by Mark Wills | Apr 2, 2024 | Uncategorized
Click here to see the original article. Am I the only one getting a sense of déjà vu and thoughts of the 1997 British Airways – project “Utopia” – tail fine debacle? The work undertaken by Newell and Sorrell, was at the time described by CEO, Robert...
by Mark Wills | Mar 20, 2024 | Thoughts
Some Killer Lessons from Liquid Death Many thanks to Jon Evans, at System1, and of course Mike Cessario, founder of Liquid Death. To see the full article click here. “It was better not knowing the rules” and I think that’s why so often people from outside a category...
by Mark Wills | Mar 1, 2024 | Thoughts
Gap gets its groove back I love this new work and if you grew up shopping at Gap, you can likely remember some of the great moments in its brand marketing history, from ads featuring a young Spike Lee in the 1980s to the slogan “For every generation” to the famous...
by Mark Wills | Feb 26, 2024 | Thoughts
Reconnecting brand building with sales activation Welcome to the Brand Renaissance During most of my career, I was trained to believe that a strong brand is one of the most precious assets a business could own. But if you’ve worked in marketing during the past...
by Mark Wills | Feb 7, 2024 | Thoughts
Click here to see original article. Automotive carriers headlong into hospitality. I’m intrigued by this collision of categories. The designer – Arya Kani – has envisioned a collaboration between Mercedes-Benz AG and Belmond Group, two prominent premium...
