by Mark Wills | Jun 11, 2024 | Thoughts
Do you need a Band Manifesto? – via John Shaw I think John Shaw is on to something and this may be representative to a broader marketing / brand shift. I’ve always loved a good manifesto. Skillfully crafted words that capture a brands strategic positioning with...
by Mark Wills | May 31, 2024 | Thoughts
It is back. “Is it in you?” One of the most memorable and powerful end-lines written. And when delivered my Michael Jordon, could it be any better? Now 30 years later, modernizing its message for the next generation of athletes, Jordan’s voiceover opens...
by Mark Wills | May 21, 2024 | Uncategorized
Click here to see original article. Don’t sugar coat it. Don’t make apologies. Don’t be shy. Just say it – “Winning is everything.” Nike is using the Paris Summer Olympics to reassert itself. CEO, John Donahoe says, the world will finally see the full scope of...
by Mark Wills | May 13, 2024 | Thoughts
Crushed it – To the left, LG 2008. To the right, Apple 2024. ‘Imitation is the sincerest form of flattery that mediocrity can pay to greatness.’ Last week when Apple launched the new iPad Pro it made headlines. For all the wrong reasons. Who would ever...
by Mark Wills | Apr 19, 2024 | Thoughts
Click here to see the original article. The traditional agency model isn’t broken. The whole idea of an agency is broken. As an agency and client leader, I concur “The traditional agency model isn’t broken. The whole idea of an agency is broken.” To us...
