by Mark Wills | Jan 30, 2024 | Thoughts
Click here to see the original article. Bravo to Diageo for sticking to their guns and continuing to follow the evidence based “The Long and Short of it” thinking of Les Binet and Peter Field. I can drink to that. Cheers. “But to be clear, we are focused on doing this...
by Mark Wills | Jan 3, 2024 | Thoughts
Product Superiority vs. Brand Superiority. A top of the table clash? Sports and sporting games have evolved into a powerful economic force, contributing significantly to the global economy. According to the business research company, Statista Consumer Insights: recent...
by Mark Wills | Dec 19, 2023 | Thoughts
The Gift of Effectiveness That Just Keeps on Giving. As the ‘Holidays are Coming’ – there’s a clue – System1Group have used their creative effectiveness platform to determine this year’s Top 12 UK Christmas Ads of 2023 based on viewers’ emotional response. This...
by Mark Wills | Dec 13, 2023 | Thoughts
Marketing needs much better marketing – ‘the inside story.’ A prequel. Last week I wrote a post titled ‘Marketing Needs Much Better Marketing.’ This was ‘the outside story’ of how there’s an enormous opportunity to improve...
by Mark Wills | Dec 1, 2023 | Thoughts
Click here to see original article. Marketing needs much better marketing. Marketing can seem like a world built on mystery and ambiguity. And everybody has an opinion on it. Especially it seems those least qualified to do so. I have a toe curling memory, of working...
