by Mark Wills | Nov 17, 2023 | Thoughts
Click here to see original article. The sound of good news. After a four-year absence, HMV returns to 363 Oxford Street, home of the very first HMV store. The composer Sir Edward Elgar opened the first His Master’s Voice shop at this site in 1921 and a plaque marking...
by Mark Wills | Nov 15, 2023 | Uncategorized
Brands must be bold, not bland. The extensive work of the ‘Godfathers of Effectiveness’ – Les Binet and Peter Field – has empirically proven that long-term marketing effectiveness comes from building brands with strategically driven creative, that’s...
by Mark Wills | Nov 7, 2023 | Uncategorized
Click here to see original article. “Christmas is the spirit of giving” and this idea keeps giving and giving and giving… I recently wrote a post – ‘If at ain’t broke, don’t fix it’ – (link below) talking about The Coca-Cola...
by Mark Wills | Nov 1, 2023 | Uncategorized
Click here to see original article. “It may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.” – Bill Bernbach. The Michelangelo of modern advertising said this over 60 years ago and its...
by Mark Wills | Oct 27, 2023 | Thoughts
Click here to see original article. The purpose of purpose? A bloody good question. Well, this week the new CEO of Unilever – Hein Schumacher – burst the bubble, largely inflated by his predecessor, expressing that true brand purpose doesn’t necessarily...
