by ginny | Oct 19, 2023 | Thoughts
Click here to see original article. Here we go again… I couldn’t tell you much about Eddie Bauer. In my mind it’s just another outdoor clothing company that treads water in the sea of sameness brands that aspire to be Patagonia. But the one thing I do know about them...
by Mark Wills | Oct 17, 2023 | Thoughts
If it ain’t broke, don’t fix it. Following alone nicely from my post of last week – “The best marketers are conservative – with a small ‘c’.”- now comes Mark Ritson’s article “Consumers don’t get tired of ads, only marketers do.”...
by Mark Wills | Oct 5, 2023 | Thoughts
The best marketers are conservative – with a small ‘c’. Although the world keeps changing – as does most organization’s CMO – change for the sake of change can be a huge mistake. The default position of most new marketers, at almost any level,...
by Mark Wills | Sep 14, 2023 | Thoughts
Click here to see original article. Gilding the lily? A successful collaboration, or co-branding, is about as good as it ever gets in marketing terms. A strategic combination of different brand equities to generate synergies is the ‘science of...
by Mark Wills | Sep 7, 2023 | Thoughts
The red thread continues. Another week and another post about The Kraft Heinz Company leveraging the iconic color of it’s ketchup. This time a playful collaboration with U.K. paint brand Lick. “A new brand collab should fall into one of two categories –...
by Mark Wills | Sep 6, 2023 | Thoughts
Click here to see original article. A world of his own. Many congratulations to the Sotheby’s team and Gareth Jones as “Queen Lyrics and Freddie Mercury’s Grand Piano Soar at Auction.” The singer’s lifelong friend Mary Austin – who was selling the...
