by Mark Wills | Jan 3, 2024 | Thoughts
Product Superiority vs. Brand Superiority. A top of the table clash? Sports and sporting games have evolved into a powerful economic force, contributing significantly to the global economy. According to the business research company, Statista Consumer Insights: recent...
by Mark Wills | Dec 19, 2023 | Thoughts
The Gift of Effectiveness That Just Keeps on Giving. As the ‘Holidays are Coming’ – there’s a clue – System1Group have used their creative effectiveness platform to determine this year’s Top 12 UK Christmas Ads of 2023 based on viewers’ emotional response. This...
by Mark Wills | Dec 13, 2023 | Thoughts
Marketing needs much better marketing – ‘the inside story.’ A prequel. Last week I wrote a post titled ‘Marketing Needs Much Better Marketing.’ This was ‘the outside story’ of how there’s an enormous opportunity to improve...
by Mark Wills | Dec 1, 2023 | Thoughts
Click here to see original article. Marketing needs much better marketing. Marketing can seem like a world built on mystery and ambiguity. And everybody has an opinion on it. Especially it seems those least qualified to do so. I have a toe curling memory, of working...
by Mark Wills | Nov 17, 2023 | Thoughts
Click here to see original article. The sound of good news. After a four-year absence, HMV returns to 363 Oxford Street, home of the very first HMV store. The composer Sir Edward Elgar opened the first His Master’s Voice shop at this site in 1921 and a plaque marking...
by Mark Wills | Oct 27, 2023 | Thoughts
Click here to see original article. The purpose of purpose? A bloody good question. Well, this week the new CEO of Unilever – Hein Schumacher – burst the bubble, largely inflated by his predecessor, expressing that true brand purpose doesn’t necessarily...
