by Mark Wills | Apr 19, 2024 | Thoughts
Click here to see the original article. The traditional agency model isn’t broken. The whole idea of an agency is broken. As an agency and client leader, I concur “The traditional agency model isn’t broken. The whole idea of an agency is broken.” To us...
by Mark Wills | Mar 20, 2024 | Thoughts
Some Killer Lessons from Liquid Death Many thanks to Jon Evans, at System1, and of course Mike Cessario, founder of Liquid Death. To see the full article click here. “It was better not knowing the rules” and I think that’s why so often people from outside a category...
by Mark Wills | Mar 1, 2024 | Thoughts
Gap gets its groove back I love this new work and if you grew up shopping at Gap, you can likely remember some of the great moments in its brand marketing history, from ads featuring a young Spike Lee in the 1980s to the slogan “For every generation” to the famous...
by Mark Wills | Feb 26, 2024 | Thoughts
Reconnecting brand building with sales activation Welcome to the Brand Renaissance During most of my career, I was trained to believe that a strong brand is one of the most precious assets a business could own. But if you’ve worked in marketing during the past...
by Mark Wills | Feb 7, 2024 | Thoughts
Click here to see original article. Automotive carriers headlong into hospitality. I’m intrigued by this collision of categories. The designer – Arya Kani – has envisioned a collaboration between Mercedes-Benz AG and Belmond Group, two prominent premium...
by Mark Wills | Jan 30, 2024 | Thoughts
Click here to see the original article. Bravo to Diageo for sticking to their guns and continuing to follow the evidence based “The Long and Short of it” thinking of Les Binet and Peter Field. I can drink to that. Cheers. “But to be clear, we are focused on doing this...
