by Mark Wills | Jul 6, 2023 | Thoughts
Today, the idea of creating long-lasting work can often be eclipsed by the need to churn out visual ‘content’, especially in an industry always riddled by rising and ebbing trends. With the surge of mediums and platforms, easy share-ability and the warp-speed...
by Mark Wills | Jul 6, 2023 | Thoughts
Click here to see original article. Football to the power of Big Brands. 70’s & 80’s: Pele x Johna Cruyff x Franz Beckenbauer x New York Cosmos = some short-term interest 2007: David Beckham x LA Galaxy = really got people talking Today: Messi x Beckham x Inter...
by Mark Wills | Jun 30, 2023 | Thoughts
Click here to see original article. The death of long-form content has been greatly exaggerated. Many years ago I worked with a brilliant team to create a 2 minute 30 seconds TVC. This was the first commercial to fill an entire ad break on CBS’s 60 Minutes. Since...
by Mark Wills | Jun 15, 2023 | Thoughts
Highly creative. Lowly budget. Simple & effective. Click here to see original LinkedIn post.
by Mark Wills | Jun 1, 2023 | Thoughts
Click here to see original article. Good intentions. Bad design. “I can’t imagine any person with a background in graphic design made that thing without a committee of bland politicians sanding away its edges until they felt safe enough to unveil that to the public.”...
