Oh, hello
Oh, hello
WHO AM I?
I am a highly creative, strategic and dynamic leader with over 25 years of experience in creating and executing end-to-end marketing solutions that deliver breakthrough results, on both the agency and client side.
I am a global citizen with big corporate, creative industry and highly entrepreneurial experience.
I am a marketing polymath with skills that span from: diagnosis, to strategy, to tactical implementation – across multiple categories, vast geographies and the full spectrum of the marketing ecosystem.
I am obsessed with consumer understanding and believe analytics and actionable insights are the keys to unleashing meaningful creativity, which is the currency of our craft.
I am a leader with passion for culture, creativity, excellence and innovation.
KEY SKILLS
- Innovative and Creative Thinking
- Collaboration and Influencing
- People Leadership and Development
- Commercial Acumen
- Strong Relationship Management
KEY ATTRIBUTES
- Passion for Consumers and Brands
- Ambitious and Courageous
- Growth-Oriented
- Creatively Driven
- Thoughtful and Tenacious
THE COMPANY I’VE KEPT
MY BRANDING PRINCIPLES
For building market leading brands that create disproportionate commercial returns.
CUSTOMER
CENTRIC
Only through understanding the customer and being market orientated can powerful emotional value be created.
EMOTIONAL CONNECTION
Move from functional to emotional relationship builds irrational value, preference, trust and an ongoing desire to be associated with.
COMPETITIVE ADVANTAGE
Become first choice in category. This insulates you from competition by creating loyalty, repeat purchase and ongoing value.
PREMIUM
PRICE
By creating emotional / irrational value you appeal to both the head AND the heart. This allows you to command premium price over the competition.
The Value Creation Cycle
