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The traditional agency model isn’t broken. The whole idea of an agency is broken.
As an agency and client leader, I concur “The traditional agency model isn’t broken. The whole idea of an agency is broken.”
To us seasoned ‘gamekeepers & poachers’ this isn’t new news. In fact, it’s why 14 years ago, after working for some of the biggest global brands and most respected advertising agencies, I resigned from being MD of a New York shop to offer clients a new way of working. This was based on the audacious idea that all marketing problems are unique and as such require unique senior resources to promptly solve them. The antithesis of the unnecessarily drawn out traditional agency process, using the underutilized remnant inventory, that’s knocking around the corridors. Audaciously, it was better, faster and cheaper.
As we enter ‘The Brand Renaissance‘ – see my previous blog post – marketeers desperately need the exceptional creative skills that agencies previously provided, which built distinctive, memorable and resilient brands. This was a time before everybody became distracted by the obsession of easy to measure ROI and bottom-of-the-funnel digital sales activation.
The Brand Renaissance has begun and now who can remember how to do it?
#Marketing #BrandStrategy #PowerOfCreativity #BrandRenaissance