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Don’t sugar coat it. Don’t make apologies. Don’t be shy. Just say it – “Winning is everything.”
Nike is using the Paris Summer Olympics to reassert itself. CEO, John Donahoe says, the world will finally see the full scope of what Nike’s been doing. “Just when everyone’s counted Nike out— boom—we do what we’ve done repeatedly over our 50 years,” he says, “which is something bold, new, disruptive, and we change the game.”
“When you look back at Nike, people think it was ‘the storied 50 years’! No. It was a dogfight.”
Nike’s manifesto and voice for the Olympics:
“Winning is losing in the world. People have decided it’s unhealthy to be so driven. They say it makes others feel uncomfortable. And wanting to do better than someone else is shameful. So they’d rather congratulate you for showing up, tell you ‘enough,’ give you a trophy, and remind you that winning isn’t everything. Clearly, they’ve lost perspective. It might make people uncomfortable to hear it, but winning is everything. And if you don’t believe that, congrats—you’ve already lost.”
Just win it.
Marketing BrandStrategy ThePowerOfWords