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Automotive carriers headlong into hospitality.
I’m intrigued by this collision of categories. The designer – Arya Kani – has envisioned a collaboration between Mercedes-Benz AG and Belmond Group, two prominent premium brand icons in the hotel and mobility industries, upon identifying each of their market gaps.
The Hotel on Wheels: Vision Pullman Express combines the convenience of mobility with curated accommodation to create a premium travel experience for short-term travelers. Users can enjoy planned journeys, spanning from just a few hours up to 3 days, tailored to their preferences from pickup to drop-off, allowing them to make the most of their limited time with limited financial resources.
That said, it’s certainly not entirely new. Think #VanLife on Instagram. Think the iconic Volkswagen Group Bus Camper. Dare I say, think Roadies – ‘Journey Beyond the Journey’ – with the road trip reimagined.
Nonetheless this excites me.