Branding buffoonery.
HBO becomes Max. And what branding buffoon thought this was good idea?
In a fragmented and what seems to be ever-changing category, where dubious content proliferates and consumer confusion reigns, why forsake what’s probably the most trusted brand?
As a wise old Dutchman once said: “trust arrives on foot – and in HBO’s case that’s a courageous 50 year journey – but leaves on horseback.” The horse may have bolted, but somebody please put it back in the coral and at the same time bring back Westworld. “Adapt or Die” as the new season said, but don’t kill your greatest asset.
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