Today, the idea of creating long-lasting work can often be eclipsed by the need to churn out visual ‘content’, especially in an industry always riddled by rising and ebbing trends. With the surge of mediums and platforms, easy share-ability and the warp-speed acceleration of trends that have designers constantly hooked on the idea of the “next new thing”, it’s easy for the swirling chaos to deflect the creative process.
Design history brims with examples of seminal pieces of work that feel just as powerful today as the day they were made. What is it about these works that lend them their enduring appeal? And more importantly, how do designers today create work that not only paddles through the sea of sameness around us, but leaves a mark on the visual culture of our times?
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