Click here to see original article.
Football to the power of Big Brands.
70’s & 80’s: Pele x Johna Cruyff x Franz Beckenbauer x New York Cosmos = some short-term interest
2007: David Beckham x LA Galaxy = really got people talking
Today: Messi x Beckham x Inter Miami CF x Apple x adidas = ?
The power of the player brand is significant – you can add Thierry Henry, Kaka, Zlatan Ibrahimovic, Wayne Rooney, Andrea Pirlo, Bastian Schweinsteiger, Steven Gerrard, David Villa, Frank Lampard, Gareth Bale and Lorenzo Insigne to the US Soccer mix. But could the multiplier effect – this time adding the power of real consumer brands – make this finally the winning formula?
Click here to see original LinkedIn post.