The red thread continues.
Another week and another post about The Kraft Heinz Company leveraging the iconic color of it’s ketchup. This time a playful collaboration with U.K. paint brand Lick.
“A new brand collab should fall into one of two categories – utility or entertainment. If it is not adding value, there is no point. Heinz x Lick paint is pure entertainment. Do people want to cover their homes in the same color as their condiment? Probably not. Do they want to imagine they or other people can? 100%”
Aptly named Red HTK 57 (a play on the 57 Varieties ad slogan) and there will only be 570 tins available. Yum!
Click here to see original LinkedIn post.