My Thoughts
Keep on Truckin’.
Keep on Truckin'. As the ‘Holidays are Coming’ – there’s a clue - System1 have used their creative...
Prada x Axiom Space x NASA
Prada x Axiom Space x NASA This week in Milan, the fashion house Prada Group and Axiom Space have...
Today is World Mental Health Day.
Today is World Mental Health Day. And I’m reminded of the real power of campaigns and how great...
The best marketers are conservative – with a small ‘c’.
The best marketers are conservative - with a small ‘c’. After reading Mark Ritson’s article...
Wash. Rinse. Repeat. Fade…
Wash. Rinse. Repeat. I really want to like this new Levi's ad more than I do. Firstly, Levi's is...
How FIFA was outplayed by Electronic Arts
How FIFA was outplayed by Electronic Arts Back in November, 2021 I wrote about the dilemma...
Nike has done it before. It just has to do it again.
Nike has done it before. It just has to do it again. As ever a great article from Prof. Mark...
The purpose of a CMO is not purpose.
See the original article. The purpose of a CMO is not purpose. For many years there’s been a lot...
Do you need a Band Manifesto?
Do you need a Band Manifesto? - via John Shaw I think John Shaw is on to something and this may...
It is back.
It is back. "Is it in you?" One of the most memorable and powerful end-lines written. And when...
Don’t sugar coat it. Don’t make apologies. Don’t be shy. Just say it – “Winning is everything.”
Click here to see original article. Don’t sugar coat it. Don’t make apologies. Don’t be shy. Just...
‘Imitation is the sincerest form of flattery that mediocrity can pay to greatness.’
Crushed it - To the left, LG 2008. To the right, Apple 2024. 'Imitation is the sincerest form of...
The traditional agency model isn’t broken. The whole idea of an agency is broken.
Click here to see the original article. The traditional agency model isn’t broken. The whole idea...
Am I the only one getting a sense of déjà vu?
Click here to see the original article. Am I the only one getting a sense of déjà vu and thoughts...
Some Killer Lessons from Liquid Death.
Some Killer Lessons from Liquid Death Many thanks to Jon Evans, at System1, and of course Mike...
Gap gets its groove back
Gap gets its groove back I love this new work and if you grew up shopping at Gap, you can likely...
Welcome to the Brand Renaissance
Reconnecting brand building with sales activation Welcome to the Brand Renaissance During most of...
Automotive carriers headlong into hospitality.
Click here to see original article. Automotive carriers headlong into hospitality. I’m intrigued...
Sticking to their guns – cheers
Click here to see the original article. Bravo to Diageo for sticking to their guns and continuing...
Product Superiority vs. Brand Superiority. A top of the table clash?
Product Superiority vs. Brand Superiority. A top of the table clash? Sports and sporting games...
The Gift of Effectiveness That Just Keeps on Giving.
The Gift of Effectiveness That Just Keeps on Giving. As the ‘Holidays are Coming’ – there’s a clue...
Marketing needs much better marketing – ‘the inside story.’ A prequel.
Marketing needs much better marketing - 'the inside story.' A prequel. Last week I wrote a post...
Marketing needs much better marketing.
Click here to see original article. Marketing needs much better marketing. Marketing can seem like...
The sound of good news.
Click here to see original article. The sound of good news. After a four-year absence, HMV returns...
Brands must be bold, not bland.
Brands must be bold, not bland. The extensive work of the 'Godfathers of Effectiveness’ - Les...
“Christmas is the spirit of giving” and this idea keeps giving and giving and giving…
Click here to see original article. "Christmas is the spirit of giving" and this idea keeps giving...
“It may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.”
Click here to see original article. "It may well be that creativity is the last unfair advantage...
The purpose of purpose?
Click here to see original article. The purpose of purpose? A bloody good question. Well, this...
Here we go again…
Click here to see original article. Here we go again… I couldn’t tell you much about Eddie Bauer....
If it ain’t broke, don’t fix it.
If it ain’t broke, don’t fix it. Following alone nicely from my post of last week - "The best...